“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect”
Whether you’re the newest member of a sales team, or a seasoned sales superstar, you’ll recognise our ‘in the trenches’ experience.
We work with everyone from Sales Directors to Executive Strategic Directors, and have helped companies go from zero to £50m in annual sales, year on year, achieving double digit % growth as they do. How? By transforming the way people communicate.
Creating real connections
Ask yourself these questions:
1. When you communicate with clients and prospects, could you be more influential?
2. Do you want to create a bigger impact with your presentations?
3. Could your conversations create stronger connections?
4. Do you feel your questions should be more motivational and persuasive?
If you answered yes to any of the above, you need to rethink the way you communicate and learn to connect on an emotional level.
People buy based on emotion, not logic
Although customers have the world at their fingertips when it comes to comparing products, they often cast logic aside when making a decision.
The majority of the time they make a choice, it’s based on emotion. They then create a logical argument to justify the buying decision. Using this principle, consider how a customer makes a buying decision when selecting a service, not an actual product. With a service, not everything can be laid out side by side for a direct features and benefits comparison – and this is where the role of the salesperson is vital.
With our help your sales team will gain vital people skills, confidence and motivation to convert more prospects into long term sustainable business. They will learn to build relationships and make real connections. If you like the sound of that, we need to connect – and the sooner the better.